E&O and AFC Proudly Present the Premiere of the First-Ever Asia-wide Reality Cooking Competition Series

Let’s watch this and support the 5 Filipino contestants!

31st October 2011, Philippines– The Asian Food Channel (AFC) announced that the highly anticipated original production, E&O Search for AFC’s Next Celebrity Search will exclusively premiere on Wednesday, 9 November 2011 at 10pm on Skycable, Channel 22 and Dream Satellite, Channel 27. The exciting 8x60min series will broadcast across nine territories to a total of 45 million viewers throughout Asia. Fans can tune in to watch as celebrity chef hopefuls, who have traveled far and wide from around the region to attend auditions in Singapore, Malaysia, Indonesia, the Philippines and Hong Kong, come together to compete for a chance to be AFC’s Next Celebrity Chef!

As the grueling rounds force the self-proclaimed kitchen superstars to prove their skills to gain a chance to move on step closer to the coveted title, the esteemed AFC Celebrity judges watch closely from the sidelines.

AFC’s own Chef Bruce Lim and Chef Anna Olson, as well as Director of Group Hospitality & Lifestyle of the E&O Group, Mr. Michael Saxon, have taken on the role as celebrity guest judges for the audition rounds. A host of international and distinguished celebrity chefs also make surprise guest appearances as judges in selected episodes throughout the series.

Chef Bruce Lim, who stars on his own AFC Original Productions, Tablescapes and The Boss said he’s lucky to be given the role as a celebrity judge on E&O Search for AFC’s Next Celebrity Chef, “I still remember when I was working under the tutelage of Chef Gordon Ramsay. Having him as a mentor was not only a once in a lifetime experience, it also helped to shape me into the chef that I am today. Now, the tables have turned and I have become the teacher! It is hard to believe that I am literally molding the next generation of television celebrity chefs!”

Maria Brown, Co-Founder and Managing Director of the Asian Food Channel said she is also very excited about the premiere of this AFC Original Production, “The programme has broken boundaries for AFC, not only is this our first-ever reality show that is fully produced and filmed by us, this has also provided AFC with another avenue to cultivate local Asian talent. We are delighted that our finalists are such talented individuals from different backgrounds and cultures from all over Asia, all of whom bring their own flare and spice to the series!”

Out of the hundreds that auditioned, only a total of 35 finalists, who are revealed in the premiere episode, are chosen to travel to the luxurious Eastern & Oriental (E&O) properties in Kuala Lumpur and Penang, where the entire series was shot. E&O’s numerous hospitality and lifestyle properties such as the Eastern & Oriental Hotel and Lone Pine Hotel in Penang, the Martinique seafront villa and Straits Quay Retail Marina at E&O’s master planned township of Seri Tanjung Pinang, Penang, the St. Mary Residences in Kuala Lumpur, and last but not least, the popular Delicious restaurants in Kuala Lumpur and Penang, are all prominently featured through the programme.

“At E&O, we pride ourselves in providing the ultimate lifestyle experience to our customers and we look forward to seeing our beautiful properties come to life on screen. Asia has a large amount of untapped creativity and talent, I feel very blessed that we have been able to play a large role in uncovering and harnessing that talent. I am confident that this programme will not only entertain, but also inspire. We look forward to further collaborations with AFC,” said E&O Group’s Deputy Managing Director, Mr. Eric Chan.

Throughout the series, the contestants are put through a series of creative and tasking challenges that test their abilities in the kitchen and on the stage! Those who can’t take the heat are eliminated each week. At the end of the series, the chosen winner will be signed on to an exclusive one-year contract as an AFC Celebrity Chef who will appear on the channel. In addition, they will also be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Chef, E&O Hospitality & Lifestyle Division.

The E&O Search for AFC’s Next Celebrity Chef series will also be complemented by a microsite dedicated to the production at http://www.asianfoodchannel.com/nextafcchef. The site will provide up-to-date information about contestants, behind the scene pictures and weekly updates about of the programme. For more information, please visit www.asianfoodchannel.com.

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About The Author

Ginger is the General Manager of ManilaWorkshops.com. She is also the co-founder of a tech start-up company called Turn Up Trumps, Inc. She is a business coach and has her own program called Love the Leap. She has been a blogger since 2005, writing for MommyGinger.com, ManilaFitness.com and ManilaReviews.com. She graduated MA in Communications Major in Integrated Marketing Communications from the University of Asia and the Pacific. She worked as an account executive for a couple of ad agencies. She also managed a food franchise store. Her longest corporate stint was as a product manager for a known bank in the Philippines.

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