Do you want to become a famous chef? Do you think you have what it takes to be on AFC? The Asian Food Channel (AFC) and Eastern & Oriental Berhad (E&O) are conducting the first ever search for Asia’s next Celebrity Chef. This will be a reality television series called the “E&O Search for AFC’s Next Celebrity Chef”.

Eastern & Oriental Berhad (E&O) is a luxury lifestyle group with interests in property development, property investment, hospitality and lifestyle. Together with the Asian Food Channel, both organisations will leverage their resources to make contestants go through culinary challenges that will test even the most seasoned chef or passionate foodie.

Auditions will be held in the Philippines, Hong Kong, Jakarta, Kuala Lumpur and Singapore between August 3-16. The Philippine leg is scheduled on August 9, 2011, a Tuesday. The screening in Manila will be a cook-off for 10 candidates. They will be judged by Chef Bruce Lim and Mr. Michael Saxon, Director of Group Hospitality & Lifestyle of the E&O Group.

AFC's Next Celebrity Chef

To apply, please click on this link: APPLICATION FORM

AFC broadcasts on:

– Astro Channel 703 (Malaysia and Brunei)
– StarHub Channel 435 (Singapore)
– First Media Digital 1 Channel 76 (Jakarta, Indonesia)
– Telkom Vision Channel 33 (Jakarta, Indonesia)
– Prime Indovision Channel 22 (Jakarta, Indonesia)
– Aora TV Channel 318 (Jakarta, Indonesia)
– now TV Channel 527 (Hong Kong)
– LIVE TV Channel 6 (Thailand)
– Skycable Channel 22 and Dream Satellite TV Channel 27 (Philippines)

Please visit for more information

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