The internet has made the world a better place for businesses and entrepreneurs. Some benefits are sold online such as data enrichment services offered by many companies both locally and abroad. This is relevant to the state of the world today because almost everyone in the world is on the internet in some shape or form. What this means is that most businesses now conduct their transactions through the internet.

How everything started

The online business model has proven to be successful in the latter part of the 21 st century evidenced by the surge of online businesses and other online marketing endeavours. The surge in popularity of internet marketing started with the rise of the social network services such as MySpace and Friendster. At the time, the two most successful social network sites earned money through online advertising and this in turn inspired people to sell products through the internet.

Photo courtesy: mgtvkron.files.wordpress.com

Photo courtesy: mgtvkron.files.wordpress.com

If people who live in the modern online worl looked back to what online businesses looked like back, they would surely comment on how primitive or crude they looked. However, while online marketing at the time may be simply that – crude, they worked and they helped pave the way to online marketing as we know it today. The rise of the online business model gave birth to websites such as Multiply and Amazon and slowly, they developed into the business model that we know today.

As time came to pass, a new titan arrived and blew the competition away. Facebook was a project of then-student Mark Zuckerberg and his friends. At the time, it was simply a crude social network site for their university, but as it grew in scale, so did its purpose. Today, Facebook contains the “face” of many a companies. Companies rely on Facebook’s “pages” to advertise and connect their products with their consumers. Facebook combined online selling with advertising to create an empire of online businesses that utilize a number of key factors including SEO, advertising and marketing.

Benefits of Online Selling

Selling products online was plagued with many myths such as threats, uncertainty and the unknown. However, through years of trial and error, online marketing has reached a level where it is now even more common than traditional marketing and selling. It isn’t unheard of for a person to simply browse their phone and have a new television delivered to their home at the press of a button.

Photo Courtesy: www.swaragh.com

Photo Courtesy: www.swaragh.com

Online marketing has many benefits such as having a wide berth with regards to advertising and selling. Access to the internet is available to everyone who can afford it and with that logic in mind, it is then reasonable to assume that a large number of those people have wants and needs that can be sated with browsing an online shop or two. Simply put, buying, selling and marketing products have never been easier and safer because of the internet.

People are free to create pages on Facebook to advertise their products. It is then their prerogative to use money to boost said pages with Facebook advertising them to people who are interested in those certain products using a complex algorithm that takes into consideration many things such as search history, preferences and the like.

There are many more benefits to online marketing but getting into that isn’t all that hard – all you have to do is try it out for yourself.

Author’s Biography

Pam De Guzman, a.k.a the kid from the North, is a frustrated writer, event organizer, business owner and an aspiring director and writer of a personal/fashion/movie/book/travel blog. She’ll be writing about pretty much anything under the sun.

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