I just recently found out that 9 out of 10 Filipinos suffer from Pangingilo* and majority just endure and settle with the pain. I think it’s because we all think that it’s quite common for your teeth to react to much cold, when you’re biting onto an ice cream bar or when you eat that popsicle stick. No one really thinks that there’s something wrong when you feel pain.

Say No to Ngilo with Sensodyne

Say No to Ngilo with Sensodyne

Luis Manzano talks about his experience

Luis Manzano talks about his experience

But the thing is, “pangingilo” or tooth sensitivity is NOT normal. Yes, there is something wrong when you feel pain. With this, Sensodyne launched the “Say No to Ngilo”, which is an advocacy campaign where Dentists (backed up by the Philippine Dental Association or PDA), Consumers and of course, Sensodyne, come together to enjoin everyone to heed the call to take action to no longer endure the pain of pangingilo. Sensodyne is committed to create a future where every Filipino is tooth sensitive-free. It is the #1 sensitivity brand in the country, recommended by dentists, and provides clinically proven relief and protection for sensitive teeth.

To strengthen this campaign in the Philippines and to fulfill GSK’s commitment to make every Filipino sensitivity-free, they launched the Sensodyne sachets for only Php 10 per sachet to drive accessibility and affordability for the solution to pangingilo.

Sensodyne

Sensodyne

“The Philippines is the first country in the world where Sensodyne is introducing the sachet format. This development is also significant because GSK is confident of the Philippines as an important emerging market, and this will definitely encourage more Filipinos to proactively manage their sensitive teeth and say no to ngilo,” says Jeoffrey Yulo, Consumer Healthcare General Manager, GSK Philippines.

Jeoff Yulo, GM GSK Consumer Healthcare, Eduardo Cimafranca III Group Prod Mgr Oral Care, Angel Jacob, Campaign Advocate Luis Manzano and Giki Martija Marketing Director GSK Consumer HC

Jeoff Yulo, GM GSK Consumer Healthcare, Eduardo Cimafranca III Group Prod Mgr Oral Care, Angel Jacob, Campaign Advocate Luis Manzano and Giki Martija Marketing Director GSK Consumer HC

Luis Manzano talks about his experience

An advocate of the campaign is actor/host, Luis Manzano. Luis is all-too familiar with the perils of having sensitive teet. “Sometimes, during meetings and socializing, my enjoyment is cut short because of pangingilo. I just endure the pain so it doesn’t ruin my day or my night out,” shares Manzano, who is also active in charitable activities. “When I started using Sensodyne, it made a big difference in my life! I don’t worry anymore about my sensitive teeth when I interact with people. Now, I get to enjoy my favorite drinks along with everyone else and I could eat anything I want. No more pagtitiis, no more pangingilo!”

Sensodyne, from the multinational pharmaceuticals company GlaxoSmithKline, offers a range of specifically formulated toothpastes, toothbrush and floss. It works to relieve pain due to pangingilo and to provide clinically proven lasting protection all day, every day when used as directed. Sensodyne has become the favorite toothpaste for sensitive teeth/pangingilo of dentists around the world.

Sensodyne is now available in sachet nationwide for only Php10 (based on SRP). For more product information, log on http://sensodyne.com.ph/.

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About The Author

Ginger is the General Manager of ManilaWorkshops.com. She is also the co-founder of a tech start-up company called Turn Up Trumps, Inc. She is a business coach and has her own program called Love the Leap. She has been a blogger since 2005, writing for MommyGinger.com, ManilaFitness.com and ManilaReviews.com. She graduated MA in Communications Major in Integrated Marketing Communications from the University of Asia and the Pacific. She worked as an account executive for a couple of ad agencies. She also managed a food franchise store. Her longest corporate stint was as a product manager for a known bank in the Philippines.

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