DKNY Celebrates Five Delicious Years!
The Apple is Loved in Manila!
Five years ago, DKNY took the nurtured the apple as an icon — the apple is now a symbol of seduction and of great attraction and irresistible fragrance for both men and women. DKNY Be Delicious became a hit and is now loved by Manila and the rest of the world.
DKNY Be Delicious is seen as a fragrance that encourages people to live their lives to the fullest. The brand supports an open mind and an open heart; it believes in free spirits that conquer every opportunity presented. Living a delicious life without regrets is what the brand hopes for all of us.
This October, DKNY introduced its DKNY Be Delicious Eau De Toilette Spray. The juicy American apple note that DKNY Be Delicious had (a
natural extract), is surrounded by the crisp green wetness of grapefruit and magnolia. It has also been combined and has a hint of tuberose, white muget, rose and shining violet. It finishes with smooth scent of sandalwood, blond woods and white amber. This new scent of Be Delicious comes in a clear bottle with clear juice and a green dip tube.
This brand will also be launched with a new face, Supermodel Lara Stone. She will be the face of the new DKNY Be Delicious advertising campaign, which exudes living life to the fullest. The campaign will be photographed by Mikael Jansson. He shot the original Be Delicious advertising.
I have been touched by this brand. I have a been a believer of going with what your heart and mind tells you. I am a very passionate person and I know that DKNY Be Delicious gives me that added boost to claim all my dreams. This is what inspired me to create my design (through DKNY Philippines’ Facebook Fanpage) called “Bright Delicious Future”.
Click here to vote for my entry: Bright Delicious Future
The bottle that I have designed shows a girl who had just gone through a roller coaster of both happy and sad times — from loves lost, to a new love found, to a start of a great marriage, to a lost baby, and to other experiences that made me who I a now, a stronger woman looking forward to a brighter future ahead. This design in who I am.
If you’re a fan of DKNY Be Delisious, all you have to do is ‘like’ DKNY Philippines fan page. The new DKNY Be Delicious Eau De Toilette Spray will be available starting on November 2010. Price will be at:
DKNY Be Delicious Eau de Toilette Spray 100ml (Php 3600+)
DKNY Be Delicious Eau de Toilette Spray 50ml (Php 2600+)
DKNY Be Delicious brand is distributed at Rustan’s Department Stores, Selected Watson’s Personal Care Stores and Landmark Stores.